Douglas Elliman Launches Elliman Productions — Powered by Infinite Creator

Douglas Elliman Realty chose Infinite Creator to power Elliman Productions — a custom content creation platform that puts professional-quality video and photo production directly in the hands of their agents.

The Announcement

Douglas Elliman Realty launched Elliman Productions, an app-based content creation platform powered by Infinite Creator, that empowers real estate agents to use their mobile phones to produce professional-quality videos and photos for promoting their property listings.

Infinite Creator's founder, Camilo Lopez, has long produced content for Elliman listings and events through his Lifestyle Production Group — and selected Douglas Elliman as the exclusive launch partner for the platform.

"Elliman Productions adds a vital new component to the toolkit we provide to our agents," said Scott Durkin, CEO of Douglas Elliman Realty. "From StudioPro to Elliman Showroom to this powerful new app — all of which we have rolled out just this year — we are investing in innovation to ensure that our agents have the tools they need to stay on the cutting edge."

What Elliman Productions Does

The platform combines intuitive in-app production tools with on-demand access to professional video, photo, and editing services — giving Elliman agents a complete content creation toolkit built directly into their workflow.

• Mobile-first content creation — Agents capture professional-quality video and photos directly from their phones, guided by step-by-step tutorials.
• Graphic assistance and auto-correction — AI-powered tools help agents capture better media without needing professional training.
• 24-hour professional editing — Agents submit captured media through the app and receive fully branded, professionally edited videos and photos within 24 hours.
• Full brand consistency — All branded assets and graphic elements are built in, so every piece of content meets the brokerage's luxury standard.
• Professional network access — Agents connect with professional real estate photographers and videographers and schedule property shoots directly through the app.

"Elliman Productions brings the utility and efficiency of mobile app technology to the creative process of marketing a listing," said Connie Mui-Reilly, Chief Information Officer of Douglas Elliman. "It is a truly elegant solution that will enable our agents to create elegant content."

Why Douglas Elliman Chose Infinite Creator

The partnership wasn't a cold vendor selection. It was built on years of hands-on content production for Elliman listings and events.

"Having worked with countless brokers over the years to produce evocative content for their listings, I know that quality content is critical to real estate," said Camilo Lopez, Founder and CEO of Infinite Creator. "By investing in our platform and empowering their agents with this new app, Douglas Elliman shows that they understand this, too, and why they are the right partner to help bring our product to the market."

"Like any good entrepreneur, our agents have to make the most of their time in order to build their businesses," said Stephanie Garbarini, Chief Marketing Officer of Douglas Elliman. "Elliman Productions not only gives agents the ability to create elevated marketing content, but it also enables them to do it quickly and without compromising quality."

What This Signals for the Industry

Douglas Elliman isn't a small brokerage experimenting with new technology. It's one of the largest and most recognized luxury real estate brands in the country. When Elliman's CEO, CIO, and CMO all publicly endorse a content creation platform — and invest in building a custom, branded version of it for their agents — it sends a clear message about where the industry is heading.

For Infinite Creator, the Elliman partnership was just the beginning. Since then, the platform has expanded to power AI-generated video and marketing content for RE/MAX — where Infinite Creator serves as the sole video AI provider inside RE/MAX's Marketing Studio for 145,000+ agents. Infinite Creator was also selected for the NAR REACH Canada program by Second Century Ventures, the most active global venture fund in real estate technology.

From exclusive launch partner with Douglas Elliman to powering the world's largest real estate network — the trajectory speaks for itself.

Infinite Creator powers content creation for Douglas Elliman, RE/MAX, and Sotheby's International Realty. Selected for the NAR REACH program by Second Century Ventures. Learn more →